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Avoid A PR Nightmare By Creating Better Passwords
There have been several high profile cases of midsized businesses having their employee’s passwords hacked and their emails published, or rude and embarrassing items posted via their social networks....
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How To Get Your Company More Press Coverage
* If you are a midsized or B2B company you probably are deeply aware that getting “ink” these days is next to impossible. There are fewer publications, fewer reporters, fewer editors, and the...
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Topic Generator: Free Blogging And Content Marketing Tool Tip
Staring at a blank screen when you are trying to come up with your next post can be as frustrating as it is pointless. That’s why I don’t do it, and neither should you. My Idea Generation Go Tos My...
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Making Your Business Mobile: Do I Need an App for That?
It’s predicted that mobile internet usage will eclipse wired usage by the year 2015. With the rise of connected mobile devices like smartphones and tablets brands are wrestling with the need to make...
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How To Promote and Leverage Your Content Marketing
* One thing I love about social media is connecting with like-minded digital marketers. Having the opportunity to meet them in real life is even more fun. Joe Chernov is one such like-mind marketer....
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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?
If you are a public relations professional for a B2B or midsized company you have watched coverage opportunities become even more scarce than ever before. I asked Jeff Vance about this. Jeff...
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Using Your Company Blog And Social Media To Drive More Leads
Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.” However, often...
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Believe in Ghosts: Blogging Made Easy for Busy Executives
Good Blogging Is Good Marketing. Just about everyone agrees. And we see the evidence every day—the best blogs inform and inspire readers, increase site usage, build strong personal brands for the...
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3 Things Executives Can Do To Be More Quoted In The News
Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with...
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Social Business Starts With Leaders Connecting Socially To Employees (Guest...
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their...
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How To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong...
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Personal Branding Audit and Action Plan for CxOs
C-Level executives may find it tempting to mimic other executives when it comes to personal branding, and that’s a mistake. Great personal brands are founded on uniqueness. Luckily, it’s simple to...
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Picking The Right Social Media Platform For Content Marketing
The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution. Where...
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52 Tweetable Tips On How You Can Create More Opportunity, Adventure and...
My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways...
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Measuring Content Marketing Effectiveness In Achieving Goals
A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a...
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Too Much Content; Not Enough Eyeballs
We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new...
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Creating The Perfect Content Marketing Dashboard
The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to...
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Creating A Powerful Content Marketing Framework Part 1
A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that...
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Creating A Powerful Content Marketing Framework Part 2
In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you...
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Social, Mobile, Content Marketing Predictions for 2015 Part 1
These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and what...
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